The team.

All senior director level qualitative experts who run the projects from start to finish

Alison Benson
Founding Director

Alison Benson combines frontline clinical experience as a qualified nurse. She also has a psychology degree and 30 years’ experience in the health sector.

Certified member of MRS, qualified coach and diploma in systemic therapy add to her research toolkit.

Emma Miller
Consulting Director

Research, Insight & marketing professional, with 25years experience working within the creative and research sectors.

Member of MRS, holds CIM DipM and insight-led research certification.

Sam Campbell
Consulting Director

25 years’ expertise in qualitative research and advertising planning across public and commercial sectors.

Ron Finlay
Consulting Director

Communications expertise trained in market research. Specialises in health, brings a sharp eye for detail and excellent copywriting expertise.