Types of Projects.

We run full-service projects, including design, moderation and full analysis – and can also act as a sounding board to help guide your thinking.

Our projects include:

• Brand strategy
• Consumer deep-dives
• Communications strategy
• Creative testing and development
• Customer journey and decision making
• Concept and new product development
• Service evaluation

How we do it.

We design the approach that works best to answer the research objectives, suit your budget and get the most out of the participants. Mixed methodologies to suit the specific needs …

Individual depth interviews / pairs

  • For more detailed discussions and sensitive conversations where you want to give more time and space to think

  • Good for case histories and in-depth exploration

  • Pairs with a trusted other to support: can be family, adult child and parent, someone to support on language issues or two colleagues

Consumer clinics

  • Series of shorter individual interviews for more spontaneous feedback on ideas, concepts or creative routes

  • Multiple interviews with a team of facilitators in one place is an effective approach especially for kicking off a project and identifying the core issues

Face-to-face and virtual focus groups

  • For exploratory and open discussion and debate

  • Typically, integral to most projects

  • Standard with 6 respondents or smaller quads and triads with more time for individuals to share feedback but maintaining creative input and energy

Carousel sessions

  • An innovative approach that combines customer immersion with 3 groups being run concurrently. Respondents physically move as a group from topic to topic to sessions with different moderators, themes and areas of focus

  • Great way to explore 3 different but related themes

  • Clients can follow one audience around the session, or focus on one theme across audiences

  • Keeps people engaged and energised and great for client immersion

Workshops and facilitation sessions

  • Great way to bring the client team together to kick off the project and scope out the objectives and anticipated outcomes

  • Or at the end to reflect on the findings and think about what the research has revealed

Pre and post tasks

  • Opportunity to think about the issues and relevant case studies in advance

  • Reflective insights of what stands out most afterwards