We are qualitative research experts for clients in the healthcare sector.
We understand the experiences and needs of healthcare professionals, patients and the public.
Founded in 1994, we have guided clients through three decades of huge social change.
We conduct research with audiences ranging from clinicians, decision-makers, frontline NHS staff and charity workers to patients, service users and hard-to-reach groups.
Our senior team offers unrivalled expertise to get you closer to the people who matter most to your organisation.
Our approach.
We are passionate about ensuring people’s voices are heard.
Taking inspiration from a wide variety of disciplines, psychology and advertising, behaviour modelling, coaching and systemic therapy, we understand how best to engage with people so they will listen and respond.
We are highly regarded for our specialism in engaging successfully with people whatever their background or experiences. We engage those who are in denial, less receptive or less well informed, those who may struggle to express themselves and those who may never have shared their stories before.
Our presentations bring these personal experiences to life, using powerful stories to shine a light on the issues that matter most to them and to you.
We pride ourselves on being:
Curious
We display endless curiosity and have a genuine interest in other people’s lives and experiences
Challenging
We ask difficult questions to encourage self-reflection
Collaborative
We work closely with you to get actionable solutions to your tricky problems
Clear
We give you straightforward answers and a direction forward